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Rewards have been at the heart of casino offerings since day one. In land-based properties, regulars and VIPs alike are presented with incentives to ensure that they keep coming back and keep playing. Rewards and compensations might vary from a free buffet to a private jet, but the principle is the same. In the online world, top casino bonuses have become de facto tools to acquire, retain and reward casino and sports players.
In today’s competitive landscape, the long-term value of rewards and even their place in a progressively responsible sector are being challenged. However, whether for market competitiveness, rewarding loyalty, big wins, or omnichannel play, bonuses remain a vital and continually evolving feature of the iGaming industry. And it is likely they will be used, in various shapes and forms, for many more years to come.
Casino-specific bonuses come in all shapes and sizes, and there is much more out there that just granting some free spins. For example, for loyal players who either regularly log in or frequently deposit, bonuses can also come in the form of exclusive competitions and content, draws, offers, rewards and potentially huge prizes that new or “less loyal” players might not be able to access.
For higher-volume recreational player engagement and potential reactivation, several brands have also begun to introduce branded, no-deposit/single-spin big-prize mechanics with the chance of winning large cash sums. In addition, the majority also get the opportunity to win a variety of low-stake bonuses such as scratch cards, three-to-five free spins, a low-stake free bet or a smaller cash prize. This then allows them to further engage with games and the brand at no cost to them and with the potential they then re-deposit.
However, free spins remain a main pillar of bonuses that players will always enjoy. You just simply have to find ways of combining them with complementary promotional elements. Try mixing a deposit-match bonus with free spins and engagement levels are likely to go higher, especially as the reward can be drip-fed over a few days.
Free spins are versatile iGaming classics that seem to never fade as a valuable activation driver. Getting in the game a tool such as the BonusEngine system empowers you to start planning campaigns across numerous vendors, which brings on stage countless vendor-specific free spins features.
To name just a few, we have mini-games with a configurable randomised number of free spins, bonus-feature spins, or additional complimentary free spins on small win amounts.
An even more exciting feature can be configuring endless spins, going until reaching a win target so that the player doesn’t leave empty-handed and with a bad user experience.
A deposit is the most common form of triggering a promotion, often used as the foundation for new player acquisition. It follows that one of the most frequent types of reward involves conditioning free spins with a certain deposited amount. For example, the player can deposit €20 and receive 100 spins, with the option to invest another €10 and receive 200 spins.
A matched-deposit is also often used to attract new players or build loyalty with existing ones, incentivising large deposits in the process. The casino brand will grant to the player a (capped) amount equal to their deposit.
To make things more interesting and stand out from the competition, you might also choose to throw in some free spins, resulting in an attractive 100% matched deposit bonus plus 30 free spins.
As many experienced casino managers will tell you, it doesn’t matter how good your bonus offer is if you don’t have the right onboarding strategy, platforms and tools to attract, convert and retain players.
Swift and frictionless onboarding with easy registration and deposit, ensuring you are compliant across multiple regulated markets, is key to preventing customers from leaving your site within the first few seconds of their customer journey. Today, players do not just expect a seamless entry into a brand, they want the experience to start as soon as they hit your landing page.
An increasing number of operators now opt to cater to Gen Y/Z audiences with a solid reward system powered by gamification tools and techniques. Players get incentives to subscribe to emails, make a first deposit or play a certain number of games to unlock bonuses from the outset.
To achieve this, you need advanced configurable bonus tools that allow operators to fully control a reward campaign’s numerous parameters. Ideally, you should be able to specify who and when to target, which products and bonuses to cover and their contribution. Also, real-time management and reporting tools enable you to instantly spot and apply any necessary changes.
To make sure your bonuses serve your purposes, you can get a full campaign overview with BonusEngine’s bonus management features. Two key elements are the system’s integrated management dashboard and real-time reporting.
Bonusing and rewarding players are here to stay and remain among the crucial elements of any successful casino offering. In an increasingly competitive marketplace, where customer experience is key, following the golden rules, getting your strategy right, and leveraging a solid bonus platform is more vital than ever. Great tactics and a best-in-class bonus platform are at the heart of successful brands. And remember:
Once you have these elements in place, you will be in full control of your bonusing capabilities from one central system serving bonuses across your content. And, with real-time visibility of your activities, you will be able to optimise your reward strategies at any given point.
